Sears did not produce instruments themselves most Silvertone guitars were made by other American,(quite often Chicago) companies. The first solid body guitars appeared in 1954 - models 13 - really not long after the early solid body offerings of Fender and Gibson. Sears were, of course, a longstanding catalogue retailer, and had offered musical instruments at least as early as the 1920s, and guitars from the 1930s. Most musicians who learned to play in the fifties and sixties will have had a Silvertone pass through their hands, and it is perhaps this nostalgia that keeps interest levels high. They sold guitars in huge volumes at significantly lower prices than the better known US brands, and although naturally not of equivalent quality, are still largely valued by collectors and musicians to this day. Silvertone was the brand given to musical equipment sold by the legendary Chicago retailer Sears, Roebuck and co.
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